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Press Kit - OutdoorPlaces.Com

 

 

 Online Press Kit

 

 
 Home Page > About Us > 1
 
Our Mission Statement: 

To promote hiking, camping, cycling, and paddling as an excellent source of physical and mental exercise for all walks of life by meeting the four most basic needs that the modern hiker, camper, cycler, or paddler has today when on the web including: easy access to information on national, state and local parks within the United States; accurate and unbiased reviews of the latest outdoor gear; information on the latest news and techniques; and a comprehensive online store to meet the needs of those who enjoy outdoor adventure.

Founded:

June 1999 by David H. Obelcz - Purchased in August 2004 by Michael Thiessen

Pages:

Over 1,400 pages of information with approximately 75 pages added each month


Unique Visitors Per Month:

81,000 - 115,000 visitors per month total and growing

Page Views Per Month:

in excess of 350,000

Top Ten Most Visited Pages Since Site Creation:

1) OutdoorPlaces.Com Homepage
2) Destinations Homepage
3) Poison Ivy Guide
4) Car Camping Gear List
5) Grand Canyon National Park Guide
6) Park Finder©*
7) Backcountry Shagging
8) Canoe Buying Guide
9) Free Screen Savers
10) Gear Guide Home Page

*Park Finder© was launched on May 14, 2001 and has grown to our sixth most visited featured in just 38 days.

Top Five Regions Of Interest:

1) Northeastern United States
2) Rocky Mountain States
3) Mid-Atlantic States
4) Southeastern United States
5) Midwestern United States

Major Investors:

Privately Funded

Mean Visitors Demographics:

55% male
45% female
Some college or college graduate
$64,000 average household income
Married or lives with significant other
No children
34 years old

Key Partners:

iSyndicate Network Content Partner since June of 2000
Context Media Partner since May of 2001
Yellowbrix Partner since June of 2001
Burst! Media, LLC since July 2001

Homepage Features:

This is the main portal page to the latest and greatest stories within OutdoorPlaces.Com. Main features include Park Finder©, Destinations, Free Stuff, Features, Gear Guide and e-Store.

Destinations and Park Finder©:

Detailed travel guides to outdoor destinations across the United States. Over 80 destinations detailed including National and State Parks, National Forests, National Wildlife Refuges, and Secret Destinations.  Park Finder© is an index of over 350 national and state parks across the United States and growing.  Detailed information is provided on each park including, address, phone number, season, nearest airport, entrance fees, description, activities, terrain, facilities, and accommodations.  Visitors to OutdoorPlaces.Com and search by city, state, region, park name, or select an advanced search based on specific accommodations, features, terrain, or activities.

Features:

Featured stories are broken down into four sections including Hiking, Paddling, Backcountry, and Mountaineering. Picture of the Week archive and downloadable wallpapers can be found in Features. Online Electronic Postcards, Floyd B. Wilson, resident cynic, and Stories From the Outdoors.

Gear Guide:

A comprehensive buying guides for key outdoor gear written in a non-biased format by outdoor experts. Printable gear lists, care guides, and a special section dedicated to backpacks are provided.

eStore:

A variety of products for the outdoor traveler including gear for hiking, camping, backpacking, mountaineering, and paddling. The visitor can buy maps, books, magazines and videos for a variety of destinations and how to activity as recommended by our team of editors. Travel services provided by Travelocity for national and international air travel, hotel/motel accommodations and rental cars. Affiliate relationships are maintained with Amazon and GearPro for a variety of our products.

OutdoorPlaces Post:

Our online monthly newsletter sent to registered users between the 15th and 25th of each month. Features stories from each section of the website and updates our visitors on what is going on at OutdoorPlaces.Com.

Press Inquiries:

Michael Thiessen
OutdoorPlaces.Com
7117 John Pitts Road
Panama City, FL 32404